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  AI is everywhere, but what's the best way it can help streamline your work? Internal Communication leaders must embrace the transformative potential of AI and elevate your internal communications and intranet to new heights. In this webinar, attendees will have the opportunity to delve into the following topics: The top three trends for incorporating different types of AI into your intranet. Techniques for harnessing the power of AI to enhance employee engagement and productivity within the context of modern "anywhere-work" models. The ethical considerations involved with integrating AI into your platforms and programs. Join us to hear the latest data and trends related to AI's impact on intranets and digital workplaces. Our experts will showcase real-world use cases of AI's capabilities to provide personalized recommendations, drive employee engagement, address recurring queries, and deliver targeted content to specific audiences. Three Session Takeaways: The top three trends for incorporating the different types of AI into your intranet. Techniques for harnessing the power of AI to enhance employee engagement and productivity within the context of modern "anywhere-work" models. The ethical considerations involved in integrating AI into your platforms and programs. Read more

Presented by: Dr. Alex Sévigny, APR Artificial Intelligence is a massive opportunity for public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI, and its related technologies of augmented and virtual reality. Join Dr. Sévigny on an interactive journey where he demystifies artificial intelligence and demonstrates how AI is a generational opportunity for public relations. His interactive and engaging sessions are driven by his passion for the subject and his firm belief that public relations has a powerful role to serve clients and protect the public interest. His exciting sessions are full of relatable examples and anecdotes, using theory to inform strategy and the use of tactics.  SESSION 1: What is AI and how is it changing the practice of professional communication? Everyone has now heard that ChatGPT  and other Generative AI will change the practice of professional communication. However, most practitioners don’t know exactly what artificial intelligence is. In this session, we will examine where GenerativeAI came from, what it is, and how it fits into the bigger picture of artificial intelligence, data science  and analytics. We will cover why you should consider GenerativeAI and other forms of AI as an asset and not a threat. The session will be complimented by a set of resources that practitioners can explore.  This interactive session will be driven by examples and real-world cases. SESSION 2: Succeeding in PR using AI by mobilizing the data you have (and don’t know you do) Every professional communicator is already generating a lot of data, most times they aren’t using those data effectively. In this session, we will demystify data science for communications management, unpacking key ideas in practical way that you can put to work for you and your clients. We will discuss the different types of data you are already generating and how you can be on top of organizing your data so that it is ready for AI. As well, we will talk about the different types of data that organizations are using to train their GenerativeAI. SESSION 3: Using Generative AI in your Strategy, Tactics, and Campaign Evaluation We are all thinking about what AI may do to us or our practice. Are you thinking about how you can put AI to work for you? In this session, we will discuss how traditional public relations and communications management strategy needs to be altered to take advantage of AI. We will examine how traditional models such as the Excellence Theory can be adapted to an AI-driven age to achieve business objectives. The session will finish with a discussion of how AI can help you automate evaluation of your campaigns and workflow.   Read more

Internal communicators are battling to keep their seat at the table in a post-Covid world. Proving the strategic value of our work has never been more important. Join industry expert Carolyn Clark, VP, Employee Experience Strategy at Simpplr, for a fun and insightful webinar on three essential strategies to ensure comms teams are noticed and funded. You’ll learn insights to: Forward business goals and performance by aligning your communication strategy directly with business objectives Shepherd employees through change with a strategy that navigates transitions with precision and empowers your workforce Create the ultimate EX trifecta by fostering partnership with HR and IT for more impact Three Session Takeaways: Learn how to strategically align your communications strategy with business objectives Acquire valuable insights on crafting a communication strategy that navigates employees through times of change and transition Discover how to create a strong partnership with HR and IT teams to create a strong employee experience trifecta Read more

As remote workforces become more common and competition for talent grows increasingly fierce, many organizations are recognizing the need for a modern intranet that addresses employee communication, alignment, engagement and retention challenges. However, implementing a new intranet can be challenging and requires careful planning and execution. How can you ensure success from the start? What are the planning steps? How do you build the business case? Join Christy Schoon, an intranet business impact and implementation expert with over 15 years in the industry, as she walks through the key pillars for intranet success. Don’t miss out on the chance to learn valuable insights and practical tips from a certified expert.  Read more

Creativity isn’t easy. But it shouldn’t be difficult either.  When giving or taking a brief, scoping a creative project, discussing ideas with clients or coming up with ideas yourself, it can be difficult to know what’s important and what isn’t, how much is too much, and where your job ends and everyone else’s begins. This three-part webinar series has been commissioned by IABC Global Learning and is designed for business communicators who work on creative communication projects – whether scoping, briefing, creating or conceptualising. Each module of the series builds on the last, so you emerge with a broad understanding of how to awaken and maximise your creative ideation, as well as a usable framework, templates, checklists and prompts for practical implementation. This series is based on global best practices in creative thinking, planning and execution.   Presenter: Tiffany Markman, Writer, Teacher, Speaker  Read more

Becoming data-driven is the buzzword of internal communicators but here’s the thing: we know that we SHOULD be doing it but we don’t know how to go about it. Your company data is probably scattered around the organization in siloes and is used subjectively and analyzed retroactively. How can you know if your communications are being consumed, understood or connecting with employees in any meaningful way? You can probably measure output, but are you measuring impact? This three-part Masterclass series is designed to give the step-by-step approach to creating a data driven organization, oriented to make operative, strategic, and tactical decisions based on analytics (rather than opinion or gut instinct), and ultimately, tie business decisions and actions to analytical insights. The series is grounded in real life experience – showcasing practical implementation success stories (and some not so successful!) and demonstrating business cases and a long-term rollout process to guide you along your data & measurement journey! Presenters:  Joanne Frankel, Head of Internal Communications, Amdocs Reut Einav, Head of Data, Amdocs Read more