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Recorded: December 2021 Career Roadmap: Foundation, Generalist/Specialist COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organisations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organisations and their stakeholders are unnecessarily harmed. As the guardians of organisational reputation, communicators must play a critical role in ensuring their organisations avoid these crisis management traps.  With 25 years’ experience working with organisations in crisis, Jonathan Hemus knows the most common crisis management traps and their potentially disastrous consequences. This session will reveal his ten golden rules to avoid these catastrophic pitfalls and ensure a purposeful and surefooted crisis response.  Through Jonathan’s insights from the frontline and participation in a scenario-based exercise, attendees will learn how to deploy practical, powerful tools, provide sound counsel to leaders confronting a crisis and reduce the impact on both the organisation and its stakeholders. Three Session Takeaways:  The ability to recognise and avoid the ten most common crisis management traps An understanding of techniques such as ‘strategic intent’ and ‘main effort’ to ensure a purposeful crisis management response A fresh perspective on how to support their leadership team or clients to avoid the unnecessary damage caused by a mishandled crisis Speaker: Jonathan Hemus, Insignia Crisis Management Read more

Recorded: December 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader New Changes and Challenges have made our Health, Wealth, and Happiness Top of Mind, Now More Than Ever, But: WORK: 77% of all professionals suffering burnout with significant impact to quality of their work and their lives.  COUPLES: Study finds a 34% rise in divorce filings in summer 2020 compared with summer 2019. PARENTING: 70% of parents current family responsibilities are a significant source of stress in their lives.  ORGANIZATIONS: Workplace stress is estimated to cost business ~ $500 billion/year. It. Does. Not. Have. To. Be. Like. This. Enter a new 5-step strategy for work and life to help us turn this around. In a lively one hour webinar, with power point presentation, Interactive Q/A, and real time instruction and practice of the powerful mindset reset tool that can be used by anyone, anywhere, anytime—you will learn what it takes to get from stress to success in your own work and life.  Three Session Takeaways:  ONE Powerful 30 Second Mind Tool That Works for Every Aspect of Work and Life. A Proven 5-Step Strategy to Set the Right Course and Keep Things on Track. How to Enjoy and Maintain High Performance Without Burning out!   Speaker: Madelaine Claire Weiss, MBA, LICSW, BCC Read more

Recorded: August 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.   Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.   It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.   That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.   But it's possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.   Thankfully, the move to virtual ways of working makes this daunting task more achievable.  This session will begin to answer three questions… How can I make the virtual environment work for me? How can I help our senior and people leaders communicate the story? How can I measure and demonstrate progress? What are the tips and traps?   Speakers: Zora Artis & Wayne Aspland Read more

Recorded: July 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser Storytelling is one of the hottest communications skills. But there’s a particular type of story that needs far more attention than it currently gets...your corporate story.   Your corporate story conveys the heartbeat or DNA of your organization: in essence who you are, where you’re going, and how you’ll get there. It’s the most important story you can tell because it needs to unite people and anchor everything they say and do.   Your corporate story needs to be incredibly simple because people need to get, buy, share and, ultimately, live it. Unfortunately, it’s also notoriously hard to craft for two reasons:   The need to work with Executives, analysts, and strategists, understand their often complex thinking, add to the discussion, and demonstrate your value. The need to balance the sheer number of stakeholders, viewpoints, and vested interests involved. Speakers: Zora Artis & Wayne Aspland, The Content Factory Read more

Recorded: June 2021 Career Roadmap: Foundation, Generalist/Specialist What’s an organization? Look up the dictionary and you’ll find it’s simply an organized group of people working to achieve a common goal or purpose. And, what’s a team? Well, it’s basically the same thing.   That’s easy enough. But, here’s the issue. If that’s the definition, then most businesses in the world today don’t come close to being real organizations or teams. Research has shown over many years that... People simply don’t understand or buy into the common goal, strategy, or purpose of the organization they work for Generally speaking, leaders aren’t helping them. In fact, many don’t even realize there’s a problem And many communication professionals are reporting that they feel ill-equipped to turn this problem around. But turn this around we must and, more importantly, we can. In fact, building shared understanding and alignment is possibly the biggest opportunity the communication team has to really impact the bottom line and sustainability of the organization.   Speakers: Zora Artis & Wayne Aspland, The Content Factory Read more

Recorded: September 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader With remote and hybrid work here to stay, internal communicators must continue to find new and novel ways to keep employees engaged and informed virtually. Join us for “The Modern Intranet 101” and see how a modern intranet: Centralizes critical top-down internal communications Shapes culture and drive employee engagement with an engaging and an easy-to-use interface. Creates a virtual watercooler to unify employees Enables quick and personalized communications with no reliance on IT Speakers: Ian Freiberg and Jamie Yan Read more