Data-Backed Best Practices for Internal Emails

Content
1 module

Rating

Course Length
60 mins

Instructor
IABC Instructor

Price
Free

Description

After years of predictions email was being replaced, it’s stronger than ever and remains the primary corporate communications channel. And why not?  It helps you reach targeted audiences with ease, requires little to no training, is a simple store of information and searchable record of communications.

But email isn’t perfect, and corporate communications must overcome overloaded inboxes, short employee attention spans, and a plethora of unread and ignored critical messages.

The solution to overload is email intelligence – and PoliteMail is able to offer these best practices based on analysis of over 3 billion internal emails sent to nearly 14 million employees globally.

Melissa Katski-Berry, Director of Strategic Accounts, covers key findings of PoliteMail’s 2023 Benchmark Report and presents email best practices supported by data science.

Three Session Takeaways:
• Discover best practices for sending emails based on the 2023 Internal Communication Benchmark Report
• Learn what the top-rated communicators are doing and how you can apply their strategies to your own communication plan
• Get insights to improve messaging decisions and timing. Learn how to get employees to click your links and take action

Certificate

By completing/passing this course, you will attain the certificate IABC Advance Completion Certificate

Learning Credits

CEU
1.0
1.
Data-Backed Best Practices for Internal Emails
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