The Creative Ideas Master Class

Creativity isn’t easy. But it shouldn’t be difficult either. 

When giving or taking a brief, scoping a creative project, discussing ideas with clients or coming up with ideas yourself, it can be difficult to know what’s important and what isn’t, how much is too much, and where your job ends and everyone else’s begins.

This three-part webinar series has been commissioned by IABC Global Learning and is designed for business communicators who work on creative communication projects – whether scoping, briefing, creating or conceptualising.

Each module of the series builds on the last, so you emerge with a broad understanding of how to awaken and maximise your creative ideation, as well as a usable framework, templates, checklists and prompts for practical implementation.

This series is based on global best practices in creative thinking, planning and execution.  

Presenter: Tiffany Markman, Writer, Teacher, Speaker