From Communications Leader to Business Leader

Speaker: Catherine Ducharme, Co-Founder, Fluency Leadership

Massive disruption and pervasive uncertainty vaulted the communications role and contribution right on stage, under the brightest of lights, in 2020. Never before have communicators been so valuable to their organizations, earning new equity as connectors, trusted advisors, employee advocates and thoughtful communicators. It has handed us a once-in-a-career opportunity to leap from strategic advisor to influential business advisor. The question now is how do we sustain and maximize this opportunity?   To be fully expressed business leaders, we can’t simply focus on the craft of communications, instead we need to seize the broader opportunity of leadership and what it means to lead through this new distributed, tumultuous reality. It’s about time to embrace a new language of leadership and build a heightened sense of self-awareness, clarity, curiosity and empathy.   This session outlines the leadership fluencies required to grow into this new space and multiply our influence as business leaders.