Creating Shared Understanding and Alignment Part 1: Why we Need Clear Leaders

Recorded: June 2021

Career Roadmap: Foundation, Generalist/Specialist

What’s an organization? Look up the dictionary and you’ll find it’s simply an organized group of people working to achieve a common goal or purpose. And, what’s a team? Well, it’s basically the same thing.
 
That’s easy enough. But, here’s the issue. If that’s the definition, then most businesses in the world today don’t come close to being real organizations or teams. Research has shown over many years that...

• People simply don’t understand or buy into the common goal, strategy, or purpose of the organization they work for
• Generally speaking, leaders aren’t helping them. In fact, many don’t even realize there’s a problem
• And many communication professionals are reporting that they feel ill-equipped to turn this problem around.

But turn this around we must and, more importantly, we can. In fact, building shared understanding and alignment is possibly the biggest opportunity the communication team has to really impact the bottom line and sustainability of the organization.

Speakers: Zora Artis & Wayne Aspland, The Content Factory